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The week of May 12-18, 2003, more than 25,000 professional and amateur photographers spread out across the nation to shoot over a million digital photographs with the goal of capturing the essence of daily life in America.
The professional photographers were equipped with Adobe Photoshop and Adobe Album software, Olympus C-5050 digital cameras, and Lexar Media's high-speed compact flash cards.
The 1,000 professional contract photographers plus another 5,000 stringers and students sent their images via FTP (file transfer protocol) directly to the America 24/7 website. Meanwhile, thousands of amateur photographers uploaded their images to Snapfish's servers.
At America 24/7's Mission Control headquarters, located at CNET in San Francisco, dozens of picture editors from the nation's most prestigious publications culled the images down to 25,000 of the very best, using Photo Mechanic by Camera Bits. These photos were transferred into Webware's ActiveMedia Digital Asset Management (DAM) system, which served as a central image library and enabled the designers to track, search, distribute, and reformat the images for the creation of the 53 books, foreign language editions, web and magazine syndication, posters, and exhibitions.
Once in the DAM, images were optimized (and in some cases resampled to increase image resolution) using Adobe Photoshop. Adobe InDesign and Adobe InCopy were used to design and produce the 53 books, which were edited and reviewed in multiple locations around the world in the form of Adobe Acrobat PDFs. Epson Stylus printers were used for photo proofing and to produce large-format images for exhibitions. The companies providing support for the America 24/7 project offer many of the essential components for anyone building a digital darkroom. We encourage you to read more on the following pages about their respective roles in making America 24/7 possible.
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